Kim Greenberg is the Head of Marketing for CoinDesk Indices. She brings over 18 years of experience in the financial industry and is currently responsible for leading the entities marketing and branding initiatives. Previously, Kim was Head of Marketing for VettaFi, led strategic beta and ETF marketing at Columbia Threadneedle, she was also the Director of Marketing at Aberdeen Standard Investments (formerly ETF Securities), VP of Marketing at Source Exchange Traded Investments (now Invesco), and held multiple positions at Guggenheim Investments. Kim graduated Penn State University and holds her Certified Meeting Planner (CMP) and Certified TradeShow Marketer (CTSM) designations. Kim currently serves on the CERTIFi by Mercy College advisory board and is involved with several charitable organizations.